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Blog: An Exterior Restored; An Interior Reimagined

A building’s exterior reflects not only the historical significance of the structure itself, but the society that brought it into existence. Manhattan’s Fifth Avenue, which is teeming with ornate facades imbued with Old World charm, remains one of the most prized locations worldwide. Fortunately for those who wish to own not only a prestigious address but a piece of history, early-1900s structures like 212 Fifth Avenue are having their past glory preserved while being converted into luxurious, modern residential buildings.

212 Fifth Avenue was originally built in 1912 by New York architectural firm Schwartz & Gross. Designed in the Neo-Medieval style, this commercial building was constructed via a remarkably modern approach, especially since it was one of the city’s very first skyscrapers. Underneath the lavish exterior of this iconic structure, a heavily reinforced steel skeleton enabled it to soar to heights unseen before its construction. More than 100 years later, 212 Fifth Avenue still exudes the same stately elegance it did at the time of its inauguration. Today, this proto-skyscraper is rightfully recognized as an architectural gem by the New York City Landmarks Preservation Commission.

Architectural firm Helpern Architects and design firm Pembrooke & Ives are behind the current conversion of 212 Fifth Avenue to luxury condos. When complete, the legendary tower will be home to 48 highly desirable residences boasting beautiful contemporary interiors. All the architects and designers behind this project have made it their mission to provide future residents of 212 Fifth Avenue with modern luxury condos that pay ample tribute to the past.

Toward this end, embellishments have been painstakingly restored on the building’s striking, 24-story limestone exterior so it can continue to exhibit the beauty of its early-20th-century aesthetic. Inside, thoughtful designs by Pembrooke & Ives add modern finesse to every residence. Taking inspiration from numerous styles, Pembrooke & Ives combine modern and neo-medieval elements to create unique interiors that meld luxury with comfort. While residents will enter their building through an intimate lobby space that brings to mind antique jewelry boxes thanks to its precise detailing and eye-catching marble, they will relish living in residences that are spacious, airy, and practically loft-like in scale.

A glamorous foyer with handsome statuary, marble floors, and coffered ceilings sets the tone for each home. Unlike Gilded Age residences, which emphasized the quantity of rooms over room dimensions, 212 Fifth Avenue condos capitalize on their open, free-flowing layouts and ample natural light. Sun-filled dining rooms and kitchens with generous islands of Calacatta marble are the stars of select residences and offer perfect spots for relaxing with family and entertaining guests. Bathrooms are spa-like escapes thanks to Thassos stone floors, fluted marble walls, freestanding Lacava tubs, and luxurious steam showers. The second bathrooms and powder rooms, which are equally attractive, feature exquisite travertine accents and other gorgeous natural materials. 212 Fifth Avenue offers unobstructed views of Madison Square Park and nearby landmarks like the shimmering Empire State Building, the distinguished Flatiron building, downtown Manhattan, and beyond. All future residents will enjoy access to an enviable suite of amenities that includes a private screening room, board room, game room, lounge, catering kitchen, fully equipped fitness center, and state-of-the-art golf simulator. Such offerings help making 212 Fifth Avenue not only the most beautifully restored building on the block, but also the most exciting for modern-day New Yorkers.

A building’s exterior reflects not only the historical significance of the structure itself, but the society that brought it into existence. Manhattan’s Fifth Avenue, which is teeming with ornate facades imbued with Old World charm, remains one of the most prized locations worldwide. Fortunately for those who wish to own not only a prestigious address but a piece of

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